“When a toilet paper brand stops talking about softness and starts a deeper conversation, it inspires citizenship and raises awareness about cleanliness—not just as a physical need, but as care for oneself and the community, helping build the society we all dream of.”
ECHO LATAM 2022 | 1 Gold, 1 Silver, 2 Bronze
ADFORUM 2021 | TOP 5 LATAM - Best Advertising Campaigns
Role: Concept Development / Copywriting / Creative Direction / Art Direction
