About

ABOUT

Storytelling  |  Creativity  |  Copywriting  |  Art Direction  |  Content Creation & Strategy
Film & Video Production  |  Video Editing

HOLA!

My name is Daniel. I’m a creative from Peru,
and since you’re here, it’s worth sharing a bit of my story.

My career began with a degree in Advertising Sciences. After several years working as a Copywriter, I travelled to Argentina to strengthen my creative foundation, specializing in Creativity, Design, and Art Direction. To stay aligned with the industry’s constant evolution, I later complemented my background with studies in Digital Marketing.

Throughout my career, I have collaborated with leading global advertising agencies, including McCann Erickson, BBDO, and Tribal DDB in Peru, as well as El Taier BBD in Guatemala, working across Central American and Caribbean markets. This experience allowed me to develop creative concepts and integrated storytelling for campaigns across ATL, BTL, and digital platforms.

My curiosity, however, did not stop there. I recently completed a Diploma in Film and Video Production at the Southern Alberta Institute of Technology (SAIT), expanding my focus into visual storytelling and direction, and strengthening a creative vision that bridges advertising with cinematic language.

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_CONTACT

luisdanielsb@gmail.com